5 Factors Critical For Choosing The Right E-Commerce Platform

With E-commerce, it is comparatively easy and fast to get your virtual store online and put your products and services out there to a global audience. Nonetheless, the real task is in running your online store to achieve your business objectives. Most people learn that the hard way, but you should not. It is possible to start your online store on a high and run it successfully.

Doing so starts with your choice of platform. The right one will give your online store all the ingredients it needs to succeed.  The following are 5 factors you should consider when choosing:

SEO benefits

For starters, SEO refers to everything you need to do to increase the quantity and quality of online traffic that comes to your E-commerce site. Optimizing your online store directly determines how easily online traffic discover your E-commerce store. Nevertheless, SEO for E-commerce sites needs a lot of diligence, including the consistent search for keywords, building backlinks, fresh content creation, and product pages.

Henceforth, you should pay attention to your SEO needs, and assess your skills for web development. Are you entering the E-commerce world with entry-level knowledge? Are you already familiar with SEO for websites? Regardless, you need some understanding, however basic, of key SEO features.

These include navigation links, Page Titles, and Page URLs, and Meta descriptions.  Others are Image ALT tags, Headings, and canonical URLs. Your E-commerce site should also integrate the blogging component. This enables you to create fresh and keyword-optimized content. It also gives you content assets for building links.

End-user experience

Well, your E-commerce site is only as productive as your customers find it a place they like to visit! Consequently, the website’s User Experience (UX) while in your website is key to its long-term success. It particularly determines if visitors to your E-commerce site return after the first visit.  Think of it like this: potential customers land on your E-commerce store. While there, he or she has difficulty finding product information, meets shoddy navigation, and finds checking out very complicated.  What do you expect, except exiting your site and heading off to others?

Simply put, a good UX should top your list of concerns as you consider which E-commerce platform to use for your E-commerce store. The features to look out for are utility, including the way the site lists the products, its layout, and flow, etc. Whichever E-commerce platform you choose should allow users to easily access menus, and customer support, etc.

In addition, look out for usability. This refers to the ease with which users of the store grasp the website and subsequently navigate through it. Here you should be looking at the simplicity and speed of the website, with no delays in loading or disruptive pop-ups. Other critical factors are accessibility, versatility, and desirability.

Generally, UX is critical to an E-commerce site and should be a priority in your choice of the platform to use.

Payment options

The heart of any online sales store is the payment function. An E-commerce transaction is only complete upon transfer of money and data. Therefore, when you opt to start your E-commerce store, you should look at accommodating several payment options. Recognize that your customers come from different localities, or indeed different countries.

Any E-commerce website needs to accept different payment options, or else you will be turning customers away because your E-commerce store does not support their payment means. For example, if your site only supports banks, then those without credit cards may not be able to transact with you.

Recent years have seen an evolution in the modes and range of online payment options. This spoils for choice, however, the secret is in simplicity. You want to make sure that for your E-commerce website, you integrate those payment systems that are simple to use. Credit cards are a popular option, but you should also enable quicker and personalized payment gateways. There are several of them.

Generally, as you plan for your E-commerce site, you should ensure that shoppers have access to various payment options. These should be fast and simple to use regardless of a customer’s web use proficiency. They should also be secure so that customers have confidence when divulging their financial details.

IT support

Reliable IT support is crucial for an E-commerce store. All E-commerce platforms will sell you everything about simplicity and user-friendliness, and how you will need little, perhaps even no IT support. However, it is never that obvious. In the event your store goes down, you need standby IT support to address the matter immediately, or else your store will make losses. Thus, when choosing an E-commerce, you should not ignore how readily they provide IT support and indeed general support. Larger platforms usually have a large support community, making it comparatively easy to get quick support and answers. Meanwhile, you also need to consider how big and complex you see your store, the more extensive, the more dedicated support you will need.

 Integrations and add-ons

How well an E-commerce platform facilitates integrations determines the extent to which you can customize your E-commerce store to suit your specific needs. Thus, you must consider every near and distant feature you think will be relevant to your store, before settling down on an E-commerce platform to use. What are your short, but also long-term goals? You want a platform that facilitates all kinds of integrations, including upsells, cross-sells, conversion optimization, etc. You also need one that integrates chatbots as these are important for user interaction and customer care support. Overall, a number of other integrations exist, and your choice platform must be flexible enough to support them.


The E-commerce world is broad, complex, and diverse. To navigate it successfully, you need the right kind of platform as the first requirement for long-term success. Many options exist out there providing different capabilities and functions.  Nevertheless, as you make your choice, keep in mind the above five factors as your bottom line.

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